It may be the fourth-place television network, but NBC has succeed in getting
advertisers to sign on the line to $1.9 billion in commitments for the coming
season �-- a $100-million increase over last year, according to Advertising
Age �magazine. One unnamed media buyer told the trade publication that the
increase could be attributed to the fact that some advertisers are moving more
money into the upfront market from the "scatter" market in order to lock down
lower prices. The network has also begun selling spots for next year's Super
Bowl game, with two advertisers agreeing to spend $3 million each for a single
spot, a record.
06/06/2008
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